This course provides a broad overview of the digital marketing techniques needed for designing marketing campaigns utilizing digital concepts. Students will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to web-based marketing, email and mobile marketing, search engine optimization (SEO), online advertising and introductory social media concepts. Students will learn and utilize tools to measure and evaluate the effectiveness of digital-marketing campaigns which are designed to enhance customer experience. It is strongly encouraged that you take MRKG-1311 and COMM-2327, prior to enrolling in Digital Marketing MRKG-2370. (LOCAL NEEDS COURSE)
MRKG-2370: Digital Marketing
Lecture Hours
3
Lab Hours
0
Credit Hours
3
Course Type
N